Samsung, Apple grow in the US, others decline

comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.

Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).

LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.

Top Smartphone OEMs 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Mar-14	Jun-14	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Apple	41.4%	42.1%	0.7
Samsung	27.0%	28.6%	1.6
LG	6.7%	6.4%	-0.3
Motorola	6.4%	5.9%	-0.5
HTC	5.4%	4.8%	-0.6

Even though Apple dominates the market, in terms of OS market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).

Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.

The top smartphone app by quite some margin was Facebook – 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.

Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.

Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this suggests surprisingly few iPhone owners use Apple's services.

Top 15 Smartphone Apps June 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix
	Top 15 Apps	% Reach
	Smartphone App Audience	100.0%
1	Facebook (Mobile App)	73.6%
2	YouTube (Mobile App)	52.1%
3	Google Play (Mobile App)	52.1%
4	Google Search (Mobile App)	47.9%
5	Pandora Radio (Mobile App)	45.6%
6	Google Maps (Mobile App)	45.1%
7	Gmail (Mobile App)	41.5%
8	Instagram (Mobile App)	30.4%
9	Yahoo Stocks (Mobile App)	30.3%
10	Facebook Messenger (Mobile App)	26.9%
11	Apple Maps (Mobile App)	26.2%
12	Yahoo Weather Widget (Mobile App)	26.0%
13	iTunes Radio/iCloud (Mobile App)	22.5%
14	Twitter (Mobile App)	21.7%
15	Google+ (Mobile App)	20.3%

Source