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| Huawei hits 16.8 million shipments in Q3 this year |
Huawei is transitioning to a big player with premium options and
already has concrete results to show. The company has shipped 16.8
million smartphones in Q3 this year and 26% of them were mid to high-end
devices. It grew 23% overall compared to last year and 18% in its home
country of China.
The company also showed impressive growths in developing markets (the
Middle East and Africa especially, where shipments are up 322% compared
to last year. The CEO is confident and makes comparisons with
market-leader Samsung, which is having difficulty penetrating some
developing markets where Huawei is ahead of the Koreans.
The new Huawei Ascend Mate7
alone has sold one million units since its recent introduction. Its
price starts at CNY 3,000 ($490) but there's a pricier version at CNY
3,700. Huawei's CEO says that until recently there was a distinct lack
of domestic premium devices and CNY 3,000 was considered the upper limit
of what users will buy.
In response most Chinese manufacturers focused on ultra low-cost
devices, which puts Huawei's 26% mid-range to high-end statistic in
better perspective. Huawei will face further issues though, Chinese
carriers have ended subsidies and have been lowering marketing budgets
for three years running.
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