Apple's Q4 results
have been announced, and the numbers are looking great. They are even
more impressive when you consider that those results only include about
two weeks of sales for the new iPhone 6 and 6 Plus. New devices always
cause a spike in sales for Apple, and these iPhones seem to be
continuing the trend. And, new data is showing that users far prefer the
iPhone 6 compared to the 6 Plus.
The data comes from
Localytics, which tracks 28,000 apps on various mobile platforms and
the web, and 40 million iPhones for this study. Through that
information, the firm has found that the iPhone 6 makes up about 6% of
the iPhone ecosystem, while the iPhone 6 Plus only has 1% of the device
market share. The iPhone 5s and 5c are still the kings of the iPhone
world at 27% and 25% respectively. An odd point of interest is that the
"other" category makes up 14% of the iPhone world, and that category is
made of all iPhones from iPhone 4 and earlier. That seems like quite a
lot of old iOS devices still in the wild. Of course, 6% market share for
the iPhone 6 is actually quite good, because at the same time last
year, the iPhone 5s had only managed to take 3% of the iPhone market.
Localytics
also tracked how long users were in the apps they launched on each
device, and found that although the iPhone 6 is the more popular device,
the iPhone 6 Plus is seeing slightly more user engagement, both in
terms of apps launched and average time spent in each app. The
differences may not seem that big on the chart, but it figures out to be
13% more time in apps on the 6 Plus, which is a notable amount. Though,
an amount that should be expected, because traditional assumptions are
that larger devices have longer engagement.
source: Localytics via VentureBeat
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