Xiaomi Inc., which has earned the moniker, "China’s Apple," launched its new flagship phablet, the Mi Note, with a screen larger than that of Apple's iPhone 6 Plus, and priced at 2,299 yuan ($371) for the 16GB version.
The Mi Note, with its 5.7-inch screen,
is also thinner than iPhone 6 Plus, Xiaomi CEO Lei Jun said at the
launch event of the new Note. The event was webcast live from Beijing
and Lei had put up slides on a large screen behind him on the stage,
similar to Apple product launches.
Mi Note comes equipped with a six-element, 13-megapixel
primary camera sourced from Sony Corp., with optical image
stabilization, and a two-tone flash from Philips. The selfie camera
offers a 4-megapixel shot.
The phone is 6.95 mm thick, wrapped on both sides with
Corning Gorilla glass, and has a 3,000 mAh battery from Sony or LG
Electronics. At 161 grams, the Mi Note is also lighter than iPhone 6
Plus.
While the standard Mi Note delivers 1,920 x 1,080 pixels
display with 386 pixels per inch (PPI) resolution, along with 3GB of RAM
and is powered by a Qualcomm Snapdragon 801 processor, a Pro version
bumps up the specs to 2,560 x 1,440 pixels display with 515 PPI, 4GB RAM
and a 64-bit Qualcomm Snapdragon 810 processor along with an Adreno 430
graphics processing unit.
Both the stock Note and the Note Pro handsets support 4G
LTE technology, but the fancier version costing 3,299 yuan ($532) also
supports a standard called category 9 that allows for considerably
higher rates of data transfer that can be as high as 450 Mbps.
In the four years since its birth, Xiaomi has risen
to become the world’s third-largest smartphone maker, shipping more
than 60 million handsets in 2014, almost all of which were sold in
China. India is the company’s next biggest market where it sold over a million phones in the last six months since its entry into the market.
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