Monday, August 18, 2014

Samsung lost global market share in H1 2014, just as it had predicted

Samsung lost global market share in H1 2014, just as it had predicted
When Samsung released its financial report for the fiscal quarter that ended June 30, it predicted that its market share will be experiencing a decline. The giant's chief of financial affairs later confirmed that Samsung is prepping for some troubles in paradise. Today, the Korea-based company released its bi-annual business report, which reveals the market share damage that Samsung has experienced throughout the first half of the year.


According to this report, the global market share of the giant for the period dropped 1.9% year-over-year – from 26.8% in H1 2013 to 24.9% in H1 2014. For the first six months of this year alone, Sammy has retailed a total of 223.69 million mobile devices. The giant's handset business has, in fact, pulled down the total revenue of the company 19.5%, which means that it has brought “just” $6.11 billion home – way less than it's used to.

We have talked numerous times about the most probable and sound reasons for this decline. Just a few among them point out that the rise of some China-based competitors have successfully eaten the company's market presence in both the entry-level and mid-range departments, while the saturation of the high-end smartphone market and the Samsung Galaxy S5 have reportedly also contributed to the decreased revenue.

Samsung is already rumored to be taking the necessary course of action and get itself out of the shifting sands. The Galaxy Note 4, which will be officially announced in a couple of weeks' time, is probably endowed with all of Samsung's hopes for a quick regain of its previous market share stats.

source: Yonhap News via Android Authority

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