BlackBerry has played underdog for nearly a decade since its heyday, but the manufacturer hopes its new BlackBerry Classic smartphone will remind the world what their thumbs once loved about physical keyboards.
BlackBerry tried to compete in a world of touch screens but now is focusing hard on the market that drove its adoption in the first place: business enterprise users. Many of its loyal customers include security-focused businesses that not only require software to protect their secrets but also have relied on devices like the BlackBerry Bold 990 for years.
