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| Lenovo will establish a new smartphone company in China |
Lenovo announced that it will establish a new company for smart devices
in China. Set to open for business on April 1, 2015, the new venture by
the Chinese tech giant will take on the likes of Xiaomi by focusing on
an internet-based business model.
The move aims to give Lenovo a piece of the rapidly emerging consumer
mobile device market in China. Lenovo’s offspring will focus on
direct-to-consumer sales – a move, which guarantees product pricing that
will compete with that of Xiaomi’s lineup.
The new company will focus not only on devices, but also app development. Its goal will be to stay close to its customer base.
Lenovo will also continue selling devices under its own brand as well. The latter will continue to sell products through the open market and its carrier relationships.
Details on the structure of the new company will make the rounds over the next few months.
Source
The new company will focus not only on devices, but also app development. Its goal will be to stay close to its customer base.
Lenovo will also continue selling devices under its own brand as well. The latter will continue to sell products through the open market and its carrier relationships.
Details on the structure of the new company will make the rounds over the next few months.
Source
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